Email Courses for Travel Brands

The problem

Your website gets the traffic. Thousands of visitors a month, maybe tens of thousands. People who searched for your destination, clicked your ad, found your blog. They were interested. And then they left. No booking. No enquiry. No sign-up. Just gone. Vanished like your luggage on a connecting flight through Milan.
 

You might have a "subscribe to our newsletter" box somewhere on the page. But let's be honest. Nobody in the history of the internet has woken up and thought "I hope that hotel in Zanzibar sends me another newsletter today." So that box sits there collecting dust while your potential customers book with someone else.
 

How it works

I build a 5-day educational email course for your brand. Something genuinely useful that travellers actually want. It sits on your website as a free opt-in. A visitor lands on your site, sees the course, signs up, and for five days straight your brand is in their inbox teaching them something they couldn't find anywhere else.
 

Day by day, they go from "just browsing" to "these people really know what they're talking about." By the final email, they trust you. And the booking feels like the obvious next step, not a hard sell. No discount codes. No "BOOK NOW BEFORE MIDNIGHT." Just trust, earned over five days.
 

Here's what you get from me

Full course strategy. We work out what your ideal customer actually wants to learn before their trip, and build the course around that. (Spoiler: it's never "subscribe for updates.")
 

Five emails, written and ready to go. Each one teaches something valuable, builds trust in your brand, and gently moves the reader closer to booking. They'll actually look forward to opening them. Possibly a first for their inbox.
 

A lead magnet that works while you sleep. Once it's live, every new visitor has a reason to hand over their email. No ad spend. No chasing. Just a growing list of warm leads who already like you.
 

What does this actually looks like? 

Let's say you run a safari company in East Africa. Right now your website says "subscribe for updates" and gets a 2% sign-up rate. Both of those subscribers are your mum and your business partner. Instead, we build this.
 

The First-Timer's Guide to Safari: 5 Things Your Operator Won't Tell You

• Day 1: The best time to go (and why most people get it wrong)

• Day 2: What a £5,000 safari actually gets you vs a £2,000 one

• Day 3: The three questions to ask before booking any operator

• Day 4: Packing for safari. What you actually need and what's a waste of suitcase space

• Day 5: How to pick the right conservancy (and why it matters more than the lodge)
   

Every email is useful on its own. But together they do something powerful: they position your company as the expert the reader trusts most. And that final email? It ends with a clear, natural invitation to book a call or request an itinerary. Not a flashing banner. Not a countdown timer. Just "ready to go? Here's how."
 

We're talking 20-40% opt-in rates. Not 2%. Not just your mum.

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Why Charlie Kitcat?​

I've written for the Daily Mail, inews and others from over fifty countries. I know how travellers think because I am one. I know what questions people ask before a big trip because I've asked all of them, usually in the wrong currency at the wrong airport while confidently pointing at a map upside down.
 

I've spent four years in global PR learning how to make brands sound interesting without sounding like they're trying. And I write email courses that read like a knowledgeable friend giving you the inside track over a beer. Not like a brand trying to get your credit card number before you've finished reading.
 

If you want a lead generation tool that turns your website traffic into warm, trusting, ready-to-book customers, let's talk.

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Ready?