LinkedIn for Travel Founders

The problem

You know you should be posting on LinkedIn. Everyone keeps telling you. Your marketing team. That consultant you hired for a quarter. Your cousin who got 500 likes on a post about productivity once.
 

But you're running a travel business. You've got operations to manage, partners to keep happy, and a guest in room 14 who's somehow managed to lock themselves out for the third time this week. LinkedIn is not top of the list.
 

So your profile sits there. Last post: eight months ago. A reshare of a company blog that got four likes, two of which were employees who felt obligated.
 

Meanwhile, the founders who do post consistently? They're getting the press features, the speaking invitations, the inbound messages from partners and investors. Not because they're better at travel than you. Because they showed up and you didn't.
 

How it works

I ghostwrite your LinkedIn. You talk, I write, you approve, it goes live. Simple.
 

What that actually means?

We start with a strategy call. I learn how you think, how you talk, what you actually care about. Not what you think LinkedIn wants to hear. What you'd say to someone interesting at a conference after the second drink.
 

Then I write. Two to three posts a week, in your voice, about your world. Travel trends you have opinions on. Stories from building your business that other founders would kill to hear. The kind of content that makes people think "I need to know this person."
 

You review everything before it goes live. If it doesn't sound like you, we fix it. The goal is that your best friend couldn't tell the difference between your posts and your texts. Minus the typos and the questionable emoji use.
 

What this actually looks like?

Let's say you're the founder of a luxury tour operator specialising in Southeast Asia. Right now your LinkedIn says "CEO at [company name]" and your banner image is still the default blue gradient. We change that.
 

Week one, you post something like.

"I've taken 200+ people through Vietnam in the last three years. The number one thing they all wish they'd known before landing? It's not about the visa. It's not about the currency. It's about breakfast."
 

That hook gets people reading. The post goes on to share a genuine insight from your experience that positions you as the person who actually understands Vietnam travel at a level your competitors don't.
 

Week two?

"A client once asked me to plan a 'quiet, off-the-beaten-track trip to Bali.' I had to tell them the truth: that Bali hasn't existed for about six years. Here's where I sent them instead."
 

That one gets shared. It gets travel agents tagging their colleagues. It gets a journalist in your DMs asking for a comment on a piece they're writing about overtourism.
 

And week three...

"We lost our biggest corporate client last year. It was entirely my fault. Here's what happened and what it taught me about pricing luxury travel."
 

That one gets you a message from a founder who went through the same thing. Now you're connected. Now there's a relationship. That's how LinkedIn actually works.
 

Why Charlie Kitcat?

Most ghostwriters will write your LinkedIn like a marketing brochure. Professional. Polished. Completely forgettable. The kind of content that people scroll past while waiting for their boarding call.
 

I write like a travel journalist because I am one. Published in the Daily Mail, inews and others from over fifty countries. I've spent four years in global PR making brands sound like humans. And I've built my own LinkedIn by writing about travel with the kind of voice that makes people actually stop scrolling.
 

I understand travel because I live it. I'm writing this from Cádiz. Before that, Goa. I don't write about destinations from behind a desk, and I don't write about the travel industry from outside it.
 

If you want to be the travel founder people actually follow, let's talk.

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Ready?