Email Marketing for Travel Brands

The problem

Your website gets the traffic. Thousands of visitors a month, maybe tens of thousands. Fair play to you. 
 

Budding travellers who searched for your destination. Wily adventurers you paid good money to land on your blog or click your ad. They were interested. Then they left, without booking. Not even a damn enquiry. Just gone, vanished like your luggage on a connecting flight through Dubai.
 

You probably have a "subscribe to our newsletter" box hidden, but let's talk like adults. That subscribe button, or even your pop-up, has maybe a 1 or 2% sign-up rate? The dust gathers.
 

How it works

I build a 5-day educational email course for your brand. Free value. Something genuinely useful that travellers actually want. It sits on a separate landing page and on your website as a free opt-in so an expectant visitor lands, sees the course, signs up, and for five days your brand is in their inbox teaching them something they couldn't find anywhere else. 
 

Think about it this way. It's like riding The Orient Express. You know it'll be a delightful journey, but you're far more intrigued because you know what Agatha Christie dreamed up. 
 

So day by day they go from "just browsing" to "damn dude, these people really know how to tell a story." By the final email they're inspired. They trust you. And booking feels like the obvious next step rather than a sleazy pitch. 
 

Here's what you get from me

Full course strategy. We work out what your ideal customer actually wants to learn before their trip, then build the course around it. (Spoiler: it's never "subscribe for updates.")

Five emails, written and ready to go. Each one teaches something genuinely useful and nudges the reader closer to booking without getting real pushy. 
 

An evergreen lead tool that works while you sleep. Once it's live after a month of work, every new visitor has a reason to hand over their email, and your list grows on its own, filled with warm leads who already like you. No ad spend, no chasing.

 

 

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What does this actually look like? 

Let's say you run a safari company in East Africa. Right now your website says "subscribe for updates" and converts at 1-2%. Your mum is proud, but you've got bigger ambitions. Here's what we build instead.
 

The First-Timer's Guide to Safari: 5 Things Your Operator Won't Tell You

• Day 1: The best time to go (and why most people get it wrong)

• Day 2: What a £5,000 safari actually gets you vs a £2,000 one

• Day 3: The three questions to ask before booking any operator

• Day 4: Packing for safari. What you actually need and what's a waste of suitcase space

• Day 5: How to pick the right conservancy (and why it matters more than the lodge)
   

Actually helpful, right? Each email is useful on its own. Together they position your company as the expert the reader trusts most. And that final email ends with a clear, natural invitation to book a call or request an itinerary. Then there's a FOMO sequence, just to make sure. I'll tell you on our call. 
 

I'll end my "pitch" with a question, and it's not a trick. If you wanted your ideal customer to know ABSOLUTELY EVERYTHING they needed to before they book, would you do it? LinkedIn ghostwriting helps too, by the way.

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Why Charlie Kitcat?​

I've written for The Times, the Daily Mail, the i Paper, among others. I've visited over fifty countries. I know how travellers think because I am one, and I know the questions people ask before a big trip because I've asked all of them. Usually in the wrong currency at the wrong airport. Or confidently lost on the south side of a river, thinking I'm on the north. Direction ain't my strong point. Alas.
 

Four years in global PR taught me how to make a brand sound interesting without sounding like it's trying too hard. And I write email courses that read like a knowledgeable friend giving you the inside scoop over a beer, while sounding nothing like a brand fishing for your card details before you've finished the first paragraph.
 

One number worth knowing: my India course had a 51% open rate, against a roughly 24% industry average. People don't just sign up. They actually read the things.
 

If you want a lead tool that turns your website traffic into warm, ready-to-book customers, let's talk. 

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Ready?