LinkedIn Ghostwriting for Travel Founders

The problem
 

You probably already know you could be posting on LinkedIn. Everyone keeps telling you. Your marketing team, the butcher, the baker. Even the candlestick maker. Yeah, you guessed it. Me too.
 

But hey, you're really rather busy running a travel business. Operations don't run themselves. That one client always seems to fire you an urgent email just as you're getting onto task 43 of the day. Then the idea of type-type-typing away a post seems simple, until you get to writing it down.
 

So there profile sits, stagnant, a pond circled by only mosquitos. That last post, the "I'm thrilled to announce" schpiel Claude rustled up eight months ago is looking a little depressing. 
 

Then, HUZZAH. You see those fellow founders posting consistently about all those press features and speaking gigs. They're not better versed or more knowledgeable than you. They just showed up. You didn't.
 

How it works

I ask questions, you talk, I write, you approve, it goes live. Delightful.
 

What that actually means?

We start with a strategy call and an interview. I learn how you think and how you talk, and the stuff you actually care about. I get to grips with your voice and ask you questions like you're a guest on my very special, personal podcast.
 

I'm looking for what you'd say to someone interesting at World Travel Market after the second drink. The good stuff, not what you think LinkedIn wants to hear.


 

Then I write. Two to three posts a week, in your voice, about your world. Travel trends you have opinions on. Stories from building your business that other founders would kill to hear. The kind of content that actually makes people think "I need to know this person."
 

You review everything before it goes live. If it doesn't sound like you, we fix it. The goal is that your best friend couldn't tell the difference between your posts and your texts. Minus the typos and the questionable emoji use.
 

What this actually looks like?

Let's say you're the founder of a luxury tour operator specialising in Southeast Asia. Right now your LinkedIn says "CEO at [company name]" and your banner is still the default blue gradient. We change that, for starters.
 

Week one, you post something like.

"I've taken 200+ people through Vietnam in the last three years. The number one thing they all wish they'd known before landing? It's not about the visa. It's not about the currency. It's about breakfast."
 

That hook gets people reading. The post shares a real insight from your experience and positions you as the person who understands Vietnam travel at a level your competitors don't.
 

Week two?

"A client once asked me to plan a 'quiet, off-the-beaten-track trip to Bali.' I had to tell them the truth: that Bali hasn't existed for about six years. Here's where I sent them instead."
 

That one gets shared. Travel agents tag their colleagues. A journalist lands in your DMs asking for a comment on a piece about overtourism.
 

And week three...

"We lost our biggest corporate client last year. It was entirely my fault. Here's what happened and what it taught me about pricing luxury travel."
 

That one gets you a message from a founder who went through the same thing. Now you're connected. Now there's a relationship. That's how LinkedIn actually works.

 

As a spoiler, consistency is key. It won't all happen instantly. Though one of my clients' 300% rise in engagement in one week shows how this can work. They also said:

"Charlie was able to quickly to dive into our ethos and understand our business and our audience, with minimal time invested by us as a team. With this understanding, you identified our  audience’s fears, hesitations, aha moments and resolutions, and tailored your recommendations to speak TO rather than AT them."

 

Nice. Want some of this too? Couples very well with my travel email courses too. 

 

 

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Why Charlie Kitcat?

Most ghostwriters write your LinkedIn like a marketing brochure. Polished and completely forgettable. The kind of thing people scroll past while waiting for their boarding call.

I write like a travel journalist because I am one. Published in The Times, the Daily Mail and the i Paper, among others, with four years in global PR spent making brands sound like humans. And I've built my own LinkedIn the same way I'd build yours, by writing about travel with a voice that makes people stop scrolling.
 

One founder I write for saw their engagement climb 300% in the first week. The polished posts get scrolled past. The ones that sound human get followed.
 

I understand travel because I live it. I'm writing this from London for the summer. Before that, Granada, Cádiz, New York and Denver. Before that, six months in India. I don't write about destinations from behind a desk, and I don't write about the travel industry from outside it.
 

If you want to be the travel founder people actually follow, let's talk.

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Ready?